Cookie Policy
Effective date: October 2, 2026
Last updated: October 2, 2026
This Cookie Policy explains how the business named in Contact Us below ("we," "us," "our") uses cookies and similar technologies on this website (the "Site"), and how you can control them. Please read it together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files a website stores in your browser. "Similar technologies" include pixels, tags, scripts, and browser storage that do similar jobs. In this policy, "cookies" covers all of these. Some are set by the Site itself (first-party), and some are set by other companies whose tools run on the Site (third-party).
2. Cookies We Use
Necessary
These keep the Site secure and working, including basic hosting features (Webflow). The Site may not work properly without them.
Analytics and lead tracking
These help us understand how visitors find and use the Site:
- Google Analytics (for example,
_gacookies, which Google states last up to 2 years): counts visits and shows which pages are used. - Marketing measurement (loaded through Google Tag Manager): records how you reached the Site, such as the referring site or ad, and whether your visit led to a booking.
Advertising
We may use advertising and measurement tools from companies such as Google and Meta. These may set cookies to measure whether our ads lead to bookings and to show our ads to people who have visited the Site.
Embedded content
Embedded content such as maps or videos may set its provider's cookies when it loads.
Online booking engine
When you click to book a room, you go to our online booking engine at direct-book.com, operated by a third-party booking provider. That provider may set its own cookies, which are governed by its own cookie and privacy policies.
Providers can change their cookies without notice. Retention periods are set by each provider.
3. Your Choices
Browser settings
Most browsers let you view, block, or delete cookies:
- Chrome: Settings → Privacy and security → Third-party cookies
- Safari: Settings → Privacy → Prevent cross-site tracking / Block all cookies
- Firefox: Settings → Privacy & Security → Enhanced Tracking Protection
- Edge: Settings → Cookies and site permissions
Blocking all cookies may break parts of the Site or our online booking engine.
Opt-out tools
- Google Analytics:Google Analytics Opt-out Browser Add-on
- Google ads:My Ad Center
- Meta ads: Facebook/Instagram → Settings → Accounts Center → Ad preferences
- Industry opt-outs:optout.aboutads.info and optout.networkadvertising.org
Opt-outs are stored in your browser, so you may need to repeat them if you clear cookies or switch browsers or devices. To opt out of the sale or sharing of your personal information, see Do Not Sell or Share My Personal Information.
4. Changes to This Policy
We may update this Cookie Policy when we change the tools we use, and we will update the "Last updated" date above.
5. Contact Us
Questions about this policy? Contact us at:
Yellowstone Motel
2460 S Yellowstone Hwy, Idaho Falls, ID 83402
Phone: (208) 529-9738
