Privacy Policy

Effective date: October 2, 2026
Last updated: October 2, 2026

This Privacy Policy explains what information the business named in Contact Us below ("we," "us," "our") collects when you visit this website (the "Site"), how we use it, who we share it with, and the choices you have. If you have questions, see Contact Us at the end.

1. Information We Collect

Information you give us

When you make a reservation, contact us, or leave feedback, we collect the information you provide, such as:

Name
Phone number
Email address
Reservation details, such as your check-in and check-out dates, number of guests, and room preferences
Details about your stay, such as any special requests, notes, or feedback you include

Information collected automatically

When you visit the Site, some information is collected automatically by our tools and service providers:

Device and browser information: IP address, browser type, operating system, device type, and language setting
Approximate location: city or region, based on your IP address (we do not collect precise GPS location)
Usage information: pages you visit, how long you stay, links you click, the site or ad that referred you, and the date and time of your visit

This information is collected through cookies and similar technologies, including Google Analytics and other measurement tools loaded through Google Tag Manager that show which ads and websites lead to bookings. See our Cookie Policy for details.

2. How We Use Your Information

Handle your reservation: confirm, change, or answer questions about your booking, and follow up
Provide your stay, including check-in, guest services, and billing
Communicate with you by phone, text, or email about your reservation and stay
Improve the Site and understand which pages are useful
Measure our marketing, including which ads and websites lead to bookings
Protect the Site from spam, bots, fraud, and abuse
Meet legal obligations and keep required business records

3. Text Messages and Phone Calls

If you give us your phone number, we may call or text you about your reservation or stay (for example, to confirm details or arrival times). Message frequency varies. Message and data rates may apply. Reply STOP to stop receiving texts, or HELP for help. You can also ask us to stop by calling the number in Contact Us.

We do not sell, rent, or share mobile phone numbers or text-messaging consent with third parties or affiliates for their marketing or promotional purposes. Text-messaging opt-in data and consent are shared only with service providers that help us deliver messages.

4. How We Share Your Information

We share information only as described below.

Service providers that help us run the Site and our business, including:

Webflow: hosts the Site
Google (Google Analytics and Google Tag Manager): website analytics and measurement
Our online booking provider: operates the booking engine at direct-book.com that takes online reservations and payments
Reservation management, payment, email, and text-messaging providers we use to manage bookings and communicate with you
Our website and marketing agency, which maintains the Site and its analytics on our behalf

Other situations:

Legal reasons: to comply with law or legal process, or to protect the rights, property, or safety of us, our customers, or others
Business transfers: if our business is sold, merged, or reorganized, customer information may transfer to the new owner
With your permission

Advertising

We do not sell your personal information for money. We may use advertising and measurement tools from companies such as Google and Meta to see whether our ads lead to bookings and to show our ads to people who have visited the Site. These tools may collect cookie identifiers, device information, and browsing activity on the Site. Some state laws treat this as "selling" or "sharing" personal information or "targeted advertising." You can opt out as described in Section 7.

5. How Long We Keep Information

We keep personal information only as long as we need it for the purposes described in this policy, such as handling your reservation and stay and keeping tax and accounting records, unless a longer period is required by law. Analytics data is kept according to our analytics providers' retention settings.

6. How We Protect Information

We use reasonable safeguards, including encrypted (HTTPS) connections and access controls on our systems. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

7. Your Privacy Choices and Rights

Depending on where you live, you may have the right to ask us to:

Access the personal information we have about you
Correct inaccurate information
Delete personal information we collected from you
Opt out of the sale or sharing of your personal information and targeted advertising

We will not treat you differently for making a request. Some exceptions apply; for example, we may keep records we are legally required to keep.

To make a request, call or write to us using the details in Contact Us. Please tell us your name, the phone number or email you used with us, and what you would like us to do. To protect your information, we will confirm your identity before fulfilling access, correction, or deletion requests, usually by contacting you at the phone number or email we have on file. We will respond within the time required by applicable law.

Do Not Sell or Share My Personal Information

To opt out of the sale or sharing of your personal information and targeted advertising, call or write to us using the details in Contact Us. You can also limit advertising cookies through your browser settings and the opt-out tools listed in our Cookie Policy.

8. Children's Privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, call us and we will delete it.

9. Links to Other Websites

The Site may link to other websites, such as our online booking engine, review sites, and social media. We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date above.

11. Contact Us

For privacy questions or requests, contact us at:

Yellowstone Motel
2460 S Yellowstone Hwy, Idaho Falls, ID 83402
Phone: (208) 529-9738

Additional tools on this site

Online booking engine (direct-book.com): the "Book Now" and "See Available Rooms" buttons take you to our online booking engine, operated by a third-party booking provider. Reservation details and payment information you enter there, including card details, are collected and processed by that provider under its own privacy policy and shared with us so we can manage your stay.
Google Tag Manager: loads our analytics and measurement tags, which may collect device, browser, and usage information as described above.